Thanks for the great produce and service so far!

The Market garden


As we head towards the end of another extremely busy school year I feel I must write to thank you, and all your staff, for the often unnoticed help and support we receive throughout each term. I must say that since Roots’ arrival on the Oxford scene we have benefitted greatly, particularly in such areas as the sourcing of local produce, consistent quality of goods and your guarantee to supply any order for our ongoing initiative menu ideas. Without this backing I am sure that St. Edward’s would not be the catering success it is today.

Ralph Wiskin
Executive Chef, St. Edward’s Oxford


Roots of Oxford have always been helpful in keeping us updated on available local and seasonal food, often providing interesting samples of more unusual produce to help plan new menus.

In addition to being able to place orders at any time of day, they are very quick to bring further daily deliveries to help meet unexpected demands of the business. The wide range of produce, helpful & efficient service and convenient ordering times make Root’s a pleasure to deal with and a company that I would highly recommended.

Sam Cruickshank,
St Hugh’s College, Oxford


Roots are a pleasure to deal with; friendly staff who’s ethos is customer satisfaction.
Consistently excellent service which always delivers.

Peter Cherrill
Head chef, Campion Hall


“bloody rubbish, poor produce and always late and far too expensive……….” Only kidding……

I have been a customer of Roots in every job that I’ve been a Manager and have found them to be very reliable and always willing to go that extra mile to exceed a customer’s expectations. Roots have firmly established themselves as one of Oxford’s top suppliers.

That’s got to be worth a fruit basket?

Eamonn Bennett
Catering and Commercial Services Manager, St Clares


Roots of Oxford have been supplying Quod Brasserie with consistent, great quality fruit and veg for ages. Whether it’s fantastic, fresh and local or unusual & exotic, Steve & his team always do everything they can to get it to me as soon as possible – especially if we’re in a squeeze at short notice. It’s gr

Vince Langton
Head Chef, Quod Brasserie, Old Bank Hotel


Thank you for the day out at Newbury Racecourse last Saturday, please pass on my thanks to Steve, Alan and all the crew who were very hospitable.
Both myself and Rob from St Catz had a good day.

Tim Kelsey
Head Chef, St Catherine’s College


I have been using ‪Roots of Oxford‬ / Fresh Direct for many years. It’s excellent to deal with them. Excellent product knowledge and very helpful. I would recommend the company to anyone

Tony Baughan
Head Chef, Wolfson College


Reliable with very good drivers and staff. Oxford based to all colleges. Over and above to go the extra mile. Teamwork and talking to each other about our needs. Service excellent.

Head Chef, Magdalen College


I have used Roots since they started operating and delivering to the Oxford Colleges, meaning that I have had a working relationship with the compnay since I started at University College over 6 years ago. I have found that Roots of Oxford are a Vegetable supplier that I rate above any other that I have used in the area. On the rare occasions I have tried other companies I always find myself coming back to Roots sooner rather than later.

If there is something usual a phone call to any of the Roots team always results in the issue being resolved. We never have any issues obtaining local seasonal produce and if there is something that is slightly more unusual they will source it or offer a suitable alternative if it impossible to get.

The delivery times are consistent and have been adjusted so that they are perfect for my kitchen, all delivery drivers that are friendly and seem to care for the produce. If we have forgotten to order anything or another supplier has let us down the second delivery they offer is always very quick in coming.

Robert Mercer
University College, Head Chef


We have used Roots of Oxford for several years since they were formed and have found them to supply top quality vegetables & other produce at a competitive price. They have gone out of there way on many occasions to ensure we have had the produce that we need, even if it is short notice.

They have an outstanding, friendly and efficient management and staff team. We have a clear understanding with them that we want nothing but their best produce and except on rare occasions this is what we receive. They are very consistent with delivery times usually within a 1 hour window.

They have shown great generosity on our special event days & even more generosity to our University College Staff Social Committee donating goods and prizes on our staff family event days. Overall Roots of Oxford is an outstanding vegetable supplier in the local area & we would thoroughly recommend them to anybody looking for a vegetable supplier.

Paul Moloney
Sous Chef, University College, Social Committee Member


We have used roots in all our establishments for over 2 years, we have found them never to be beaten on price quality and service.

Johnny Pugsley and Damion Farah
Jacobs & Field